New Clorox Cleaning Line Targets hispanics Fraganzia is a new scented cleaning line from Clorox that is designed for Hispanic consumers. • Clorox is rolling out Clorox Fraganzia, a new line of aromatizing products designed to appeal to Hispanic scent preferences and to specifically meet their needs based on the unique way they approach cleaning. Available at major national retailers, the new line consists of three products—a multi...